The University of Georgia, founded in 1785 by the Georgia General Assembly, is a comprehensive land and sea grant institution composed of 17 schools and colleges. UGA’s mission calls for an ongoing search for knowledge in all fields. Research and inquiry drive the University forward – and improve lives in Georgia and around the world. The University’s motto, “to teach, to serve, and to inquire into the nature of things,” reflects the University of Georgia’s integral and unique role in the conservation and enhancement of the state’s and nation’s intellectual, cultural, and environmental heritage.


Location: Athens, GA
Established Date: 1785
Nickname: Bulldogs
Mascot Name: Hairy Dog/Uga (live)
Conference: Southeastern Conference (SEC)
Fight Song: “Hail to Georgia”
Football Stadium: Sanford Stadium
Basketball Arena: Stegeman Coliseum
Baseball Stadium: Foley Field


Standard Royalty Rate: 15%
Annual Advance – Hard Goods: $500

These are the basic financial terms of the University’s consumer products program. Specific requirements and restrictions are detailed further in the licensee section.


Fermata has the honor of sitting alongside the University of Georgia to service, manage and evolve its consumer products licensing program. The University retains sole decision making in all consumer products decisions, and has charged us with helping to protect and enforce  its intellectual property rights, administer the logistics of its consumer products program and forge new potential opportunities for the University.

Click here to to learn more about the process for becoming licensed by the University of Georgia.