The University of Virginia, founded in 1819 by Thomas Jefferson, is a public research institution composed of 12 schools and colleges. UVA is guided by a founding vision of discovery, innovation, and development of the full potential of talented students from all walks of life. The University serves the Commonwealth of Virginia, the nation, and the world by developing responsible citizen leaders and professionals; advancing, preserving, and disseminating knowledge; and providing world-class patient care.


Location: Charlottesville, Virginia
Established Date: 1819
Nickname: Cavaliers
Mascot Name: Cavalier (Cavman)
Conference: Atlantic Coast Conference (ACC)
School Song: “Good Old Song”
Football Stadium: Scott Stadium
Basketball Arena: John Paul Jones Arena
Baseball Stadium: Davenport Field


Standard Royalty Rate: 12%
Annual Advance – Apparel: $500
Annual Advance – Hard Goods: $250

These are the basic financial terms of the University’s consumer products program. Specific requirements and restrictions are detailed further in the licensee section.


Fermata has the honor of sitting alongside the University of Virginia to service, manage and evolve its consumer products licensing program. The University retains sole decision making in all consumer products decisions, and has charged us with helping to protect and enforce  its intellectual property rights, administer the logistics of its consumer products program and forge new potential opportunities for the University.

Click here to learn more about the process for becoming licensed by the University of Virginia.