Since 1848, this campus located on the shores of Lake Mendota has been a catalyst for the extraordinary. UW-Madison is one of the best public universities in the U.S. and a prolific research institution. Our students, representing 50 states and 124 countries, and faculty members partake in a world-class education and solve real-world problems. We’ve changed the way the nation takes its vitamins and brought flamingos to Bascom Hill. We’ve inspired satirists and senators alike. We’ve fearlessly sifted and winnowed to find today’s truths. And with the Wisconsin Idea as our guiding principle, we’re not only changing the 936 acres we call home—Badgers are also creating a better future for Wisconsin, the nation, and the world.


Location: Madison, Wisconsin
Established Date: 1848
Nickname: Badgers
Mascot Name: Bucky Badger
Conference: Big Ten (B1G)
Fight Song: “On, Wisconsin”
Football Stadium: Camp Randall Stadium
Basketball Arena: Kohl Center
Ice Hockey Arena: Kohl Center (men); LaBahn Arena (women)


Standard Royalty Rate: 12%
Annual Advance – Apparel: $1,000
Annual Advance – Hard Goods: $500

These are the basic financial terms of the University’s consumer products program. Specific requirements and restrictions are detailed further in the licensee section.


Fermata has the honor of sitting alongside the University of Wisconsin to service, manage and evolve its consumer products licensing program. The University retains sole decision making in all consumer products decisions, and has charged us with helping to protect and enforce  its intellectual property rights, administer the logistics of its consumer products program and forge new potential opportunities for the University.

Click here to to learn more about the process for becoming licensed by the University of Wisconsin.