University of Georgia


Location: Athens, GA
Established Date: 1785
Nickname: Bulldogs
Mascot Name: Hairy Dog/Uga (live)
Conference: Southeastern Conference (SEC)
Fight Song: “Hail to Georgia”
Football Stadium: Sanford Stadium
Basketball Arena: Stegeman Coliseum
Baseball Stadium: Foley Field


University of Georgia
University of Georgia Athletics
University of Georgia Foundation
UGA Trademark Licensing


Standard Royalty Rate: 15%
Annual Advance – Hard Goods: $500
Please note, the University is not currently accepting apparel applications. If you are interested in becoming a licensee for apparel products, please contact Fermata prior to applying.

These are the basic financial terms of the University’s consumer products program. Specific requirements and restrictions are detailed further in the licensee section.