University of Kentucky


Location: Lexington, KY
Established Date: 1865
Mascot: Wildcats
Conference: Southeastern Conference (SEC)
Fight Song: “On! On! U of K!”
Football Stadium: Commonwealth Stadium
Basketball Arena: Rupp Arena, Memorial Coliseum
Baseball Stadium: Cliff Hagan Stadium
Alma Mater: Hail Kentucky, Alma Mater!


Integrity / Excellence / Mutual Respect and Human Dignity / Diversity and Inclusion / Academic Freedom / Personal and Institutional Responsibility and Accountability / Shared Governance / Sense of Community / Work-life Sensitivity / Civic Engagement / Social Responsibility


UK Trademark Licensing
University of Kentucky
UK Athletics


Standard Royalty Rate: 15%
Annual Advance – Hard Goods: $500
Please note, the University is not currently accepting standard apparel applications. If you are interested in becoming a licensee for apparel products, please contact Fermata prior to applying.

These are the basic financial terms of the University’s consumer products program. Specific requirements and restrictions are detailed further in the licensee section.