University of Wisconsin


Location: Madison, Wisconsin
Established Date: 1848
Nickname: Badgers
Mascot Name: Bucky Badger
Conference: Big Ten (B1G)
Fight Song: “On, Wisconsin”
Football Stadium: Camp Randall Stadium
Basketball Arena: Kohl Center
Ice Hockey Arena: Kohl Center (men); LaBahn Arena (women)


University of Wisconsin
University of Wisconsin Athletics
Wisconsin Trademark Licensing
UW Labor Code of Conduct Policy


Standard Royalty Rate: 12%
Potential licensing applicants should contact Fermata’s staff for information about Wisconsin’s advance fees and royalty rates

These are the basic financial terms of the University’s consumer products program. Specific requirements and restrictions are detailed further in the licensee section.